The finale of the Univision Networks music-based reality competition, La Banda reached 5.1 million Total Viewers 2+ who tuned in to all or part of the three-hour live broadcast that aired last Sunday, December 14th from 8pm to 11pm. The live telecast averaged 2.7 million Total Viewers 2+, 1.1 million Adults 18-49 and 518,000 young Adults 18-34 helping Univision out-deliver ABC and CBS for the entire night among young Adults 18-34, according to Nielsen (NPM, Sunday, 12/13/2015, 7pm-11pm). In its first full season run, La Banda reached 18.8 million Total Viewers 2+ and averaged 1.1 million Adults 18-49 and nearly half-a-million young Adults 18-34.La Banda was a highly mobile experience with nearly 82% of visits coming through mobile devices. Visitors spent over 41k hours engaging with La Banda content each week on {LaBandaOficial.com}, as well as the Univision and UVideos apps. The La Banda channel was Univision Digitals No. 1 Reality Program on YouTube, garnering 16.5M video viewsUnivision Conecta, Univisions second screen app, was a highly engaging experience with users spending an average of 26 minutes per session and consuming 67 page views per session, each Sunday across the season.
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